Well, we all hate spams. And I too hate them. I recently thought, “Are the campaign emails that I send to my clients ending up in their spam account”? Sometimes even the best of us need to go back to basics.
Email marketing is a great way to keep people interested in your service or product. It keeps your potential clients up to date on what is going on with your company. But beware, when it comes to email marketing there are few things you need to keep in mind the Message and Design.
• Keep the message clear and “non-spammy”. No one wants to get emails with a lot of junk in them.
• Compelling subject line. Keep it less than 55 characters.
• Make sure your mails are easily readable. It takes only a second for a reader to mark your mail as a spam.
• Make a call to action. Keep the message short to build interest and keep attention of the reader.
• Be reachable- provide all the different ways your subscriber can contact you.
• Enforce a privacy policy and let your clients know that you practice it
• Avoid Attachments.
Also consider how you design your message.
• Don’t use any flash, JavaScript, music, or video. A heavy Landing page is a NO-NO.
• Use headers, bullets, and dividers to make the email easier to scan and read.
• Use tables to arrange your content.
• A best practice for designs is to your email template to 500-600 pixels wide.
www.ripmediagroup.com, kyee@ripmediagroup.com
